ACMA defines convergence as, “convergence is primarily framed to refer to the merging of the previously distinct platforms by which information is communicated”. Traditional media convergence is now fading due to digitalisation of content. We have gone from radio, broadcasting and telecommunications to social media platforms. In short, this means that media has progressed/changed from consumers being a passive audience into active makers, users and participants.
This notion of trajectories of convergence has allowed for individuals to have a wide range of obtainable media content online. These can be from news organisations, social media sites, Facebook, etc. These can all be accessed on a selection of linked devices and screens. Individuals also now have the choice to access the internet so easily from 4G, 3G, MBA just to name a few. This gives users elasticity to where and how they want to access media from.
Media convergence has risen the rise of user created content. This has altered the audience towards a shared media culture where everyone can communicate and share their thoughts. Thus, the media content that an individual chooses to access means they have more options and can personalise the media content.